IMPORTANCE OF SEO IN DIGITAL MARKETING

 

With most businesses having their own websites or eCommerce portals online, there has been a tremendous increase in the requirement of digital marketing. Gone are the days of door-to-door sales, flyers, and Yellow pages. With over 13 billion searches every month, it is true that people are searching for the products or services that you are offering. And to find that audience, you need to be on the first couple of pages on most of the search engines which can only be done with pay per click advertising, using social media channels and ensuring that your website brings in quality traffic for the business and brand. 

Need for SEO

And that is why having a proper and professional search engine optimized advertising campaign is essential. However, the fact is that SEO is a buzzword for internet marketing but you need to have the right professionals that actually understand the nuances of SEO to implement and execute the strategies, to have the results you need.  Getting higher SERPs for your website is imperative if you intend staying a notch above the rest of the competition.  Complex algorithms are used by Google, Bing and other search engines to rank the websites based on specific keywords. Thus optimizing the content on your website can help take the first step towards better ranking.

Is SEO relevant?

Most people search for a term and check the first few links of businesses and find what they need. This is because those websites were optimized for the keywords. Thus, if your business website is one of those, you get a steady flow of serious clients or customers. And if you are not on the first few pages, then it is time to implement better SEO strategy or hire a company that specializes in it. As these are complex algorithms that drive the bots across the internet searching for relevant links, you need to be aware of what this entails. Some of the common features that have to be incorporated on each page of your website include Meta tags, keyword density, inbound and outbound links and quality content. Inbound links are your website links at other websites that are related to your industry. Thus, when people search for a particular term and click on the link, it takes them to your website. 

From hashtags in Fresno social marketing to keywords and links in website content, all of it has a role to play to bring about higher visibility for your business and brand. One of the reasons that you need to hire SEO professionals in Fresno is that they understand how to get your business website rank better. Thus, the importance of SEO cannot diminish as long as you vie with your local and global competitors for selling your products and services, building your brand or connecting directly with consumers.

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